What Is Off-Page SEO?

Off-page SEO refers to the process of optimizing a website's external signals to improve its search engine rankings. Off-page SEO techniques include link building, which is the process of getting other websites to link back to your website, and social media marketing. The goal of off-page SEO is to increase the authority and credibility of a website by building high-quality inbound links from other reputable websites. This helps search engines understand that the website is a trustworthy source of information and should rank higher in the search results. Off-page SEO is often referred to as "link building" because it involves building links from other websites to your own. 

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